After months of behind-the-scenes work, we’re beyond excited to share the beginning of our next chapter as ULTBIAS.
ULTBIAS is more than just an ode to where it all began; it embodies our dedication to providing collectors with supplies that stand out for their quality and design. It represents a collector's first choice, the one they're partial to, and that sentiment has always been at the heart of everything we do.
Our webshops are now temporarily closed as we gear up and prepare to officially reintroduce ourselves. We promise we’ll be back very soon, and we can’t wait to share what’s coming next.
Stay tuned! This is just the beginning.
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Rebrand - FAQs
In March 2025, we announced that we are officially rebranding. As of May 2025, Prism Platinum is now ULTBIAS.
Over the next couple of months, we'll be making changes as we transition to our new brand name.
Why are you rebranding?
We're rebranding to better serve our customers and make our premium supplies more accessible to collectors around the world. This change will help us improve our global reach, ensuring we can offer even better products and services.
Could you please outline what the process of this rebrand will entail?
Our rebrand will primarily involve a name change, but it will involve several exciting updates along the way. Here's what you can expect:
- New domain - our webshop URL will change to reflect our new name.
- Updated social handles - we'll be renaming our profiles across all platforms.
- Updated branding - all future stock will feature updated packaging with our new brand and logo.
Will the existing range of products still be offered after the rebrand?
Yes! Your favourite collecting essentials including our A4 and A5 myCOLLECTION ranges are not going anywhere. We are always working on new innovative products and you can continue to expect exciting new projects even after we've rebranded.
Will any products be discontinued after the rebrand?
If we decide to discontinue any products during the rebrand, we'll be sure to give you all a heads-up in advance.
We're still here to help!
For existing order issues or queries related to our rebrand, please get in touch with our friendly customer service team at support@prismplatinum.com for further assistance.
Please note our hours of operation are Monday to Friday, 9:00am to 5:00pm AEST. We endeavor to respond within 1-2 business days.
For existing order issues or queries related to our rebrand, please get in touch with our friendly customer service team at support@prismplatinum.com for further assistance.
Please note our hours of operation are Monday to Friday, 9:00am to 5:00pm AEST. We endeavor to respond within 1-2 business days.
